BrandingLogo AnimationSocial
Brand Motion System
Verdant Foods · 2024
+340%
Increase in Reel engagement
18K
New followers in launch month
36
Assets delivered
3 weeks
Turnaround time
The brief
The problem
Verdant Foods needed a cohesive motion identity to launch their new plant-based product line across Instagram Reels, TikTok, and digital display. Their static brand assets had no animation guidelines and their social engagement was flat.
The approach
What we did
We built a full motion design system from the ground up — logo animation, kinetic typography, transition templates, and a library of 12 reusable social-first assets. Every element was designed for 15-second and 30-second formats across 9:16, 1:1, and 16:9.
Gallery
Motion Design: Cadence Studio — Creative Direction: Verdant In-House Team